Marketimg Essay Example | Topics and Well Written Essays - 750 words

Marketimg - Essay Example First, it helps the company to promote product awareness to the consumers and also position the company in the market. Second, marketing efforts can also help the organization to boost product sales. Third, marketing helps the company to build its reputation in the market. Without marketing efforts, a company cannot convey what services or product it is offering. Actually marketing is a huge area which covers various aspects of business from identification of need in the market to the after-sale services. Moreover, marketing efforts of a company help the people to recognize the product options available in the market and the features and qualities f the products. Therefore, marketing plays a very important role in the success of a company and its products and services. Three examples have been quoted here to explain how marketing concepts help the companies to operate in a particular market. IKEA is a prominent international player in the furniture industry. The company has been offe ring well designed, functional home and furnishing products to its customers for more than 60 years. The effective marketing strategies of IKEA have helped the company to develop a strong image in the markets where it is operating. The graph shows that the number of visitors to IKEA stores is expanding significantly. Company considers its every customer as a member of â€Å"IKEA Family†. The marketing function of the company has helped the company to establish an image in the market. Moreover, through marketing programs IKEA develops relationships with its customers for example; IKEA has recently introduced IKEA mobile content which is a marketing strategy through which company has developed a database of customers. Source: Batistia, 2009 These are the marketing efforts of a company which help the company to segment and target the market and position the product to reach the target audience. Red Bull was launched as an energy drink and today company is operating in many count ries across the world. Company heavily relied on â€Å"buzz marketing† or word-of-mouth to establish a strong image in the market. In order to position the energy drink, to attract customers and to increase the visibility of the product, the marketing strategies which the company adopted include sports marketing, even marketing, advertising, sales promotions and free sampling etc. By 2004, Red Bull was having 70 percent market shares of worldwide energy drinks market (Ny Mafia, 2008). Various competitors also tried to adopt the marketing strategies of Red Bull however; these tactics could not help the competitors. Therefore, even the taste of energy drink of Red Bull was not that very good however, these were the marketing efforts which communicated the purpose and features of energy drink. Various marketing efforts are pursued by companies to attract and retain customers. The following example of Lloyds Banking Group advocates however, marketing efforts help a company to pro vide information related to products and services to the customers of the company. The company is focusing on integrated marketing communication strategy to target its customers. In addition, the company also asks the people to join the network of the company through which company keeps on updating the customers via phone or email about the new products or services.

Gay Marriage and American Family Essay Example | Topics and Well Written Essays - 1000 words

Gay Marriage and American Family - Essay Example American manhood was symbolized as marketplace manhood with no time for family but engaged in business outside the home, he was restless, agitated, with power over other gender. (Kimmel 135). Homophobia is believed to be a byproduct of fear, the great secret of American manhood is [they] are afraid of other men, specifically to be identified as gays or be humiliated according to Kimmel (136). Homosexuality is considered by most Psychologists as mental disorder and therefore must be treated well. It has been part of the history since the early civilization but emerged lately after freedom was embraced by America in early 20th century. The emerging democracy in the late American period of economic development, many uprising had occurred that led to what America is now. The first would be the Feminist Group and later the Gay Movement. Accordingly, these movements have existed out of male dominance in the society, since American people yearn for freedom and liberty from bondage of inequality. Historically, homosexuality had been mentioned in the earliest community of Sodom and Gomorrah of the Bible; as the story goes, in that particular chapter of Genesis, an angel in the guise of men appeared to Lot, when the people learned about them, they wanted to have sex with these angelic men both young and old. Gay marriage is an issue of civic rights or human rights; the people of America have split opinion about same sex marriage. In one Human Rights Campaign sponsored symposium, Democratic candidates have aired opposing decision about the matter, among the seven attendees, only two were pro-same sex marriage. For them, it is a political issue about giving equal benefit to same-sex partners (Common Dreams). Even President George Bush is against same sex marriage. In the latest report in America according to New York Times, "only 56% of Americans are married today and, even more suprising, only 26% of all households are the traditional married-couple with children homes" (Parella). The number of gay-lesbian population is not increasing, the one increasing is the acceptance of the public of this arrangement (Parella). The most alarming in the American family is that those people who are in traditional marriage are in deep trouble like that of Brittany Spears, many of them collapse and leave tremendous effect on children and society. In Biblical point of view, marriage is sacred and consummate only within man and woman. It is God-instituted union of man and woman in order to build a family where God-fearing children will raise. Ted Mackin emphasized that for Christian man and woman "marriage is a sacrament" (as cited by Parella), within the union, "they find habitual attitude and conduct evidence of the presence of God." It is sharing of love within God's consent. Aside from that, marriage is union designed by God to nurture responsibility and in order to build a community of people based on the concept of procreation as commanded by God in the Bible. As what Parella had stated, "Marriage is an unconditional, life-long commitment between two persons who promise to share all of life and love, home and hearth, body and soul; marriage necessarily involves both the fullest of communication, the deepest of understanding, and the strongest of personal loyalty and trust between two people." It means that only death can part ways what has united in marriage; it is sharing unconditionally one's life with his partner. Marriage